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Gala Bingo Announced That It Will Sponsor Sharon Osbournes New TV Show

Online British Bingo leader Gala Bingo has announced today that it would sponsor a new talk show of Sharon Osbourne, the better half of famed rocker Ozzy Osbourne on ITV. Mrs. Sharon Osbourne is also on the panel of the reality show X-Factor.

The Gala Bingo sponsorship deal,reportedly worth around 2 million UK Pounds, will see the logo of Gala Bingo featured in the 40 episodes of the talk show, which is ITV's new flagship program through trailers, interactive features, online links and mobile interactive sponsorship bumpers.

According to the Gala Coral Group marketing director, Kate Howe, the deal will benefit Gala Bingo greatly in a way that the talk show is aimed at Gala's bingo playing market and will reach the existing Gala members easily and will target potential new players. Gala is really excited about this great opportunity.

The new talk show in ITV will signal the beginning of a new chapter in television activity for both Mrs. Osbourne and the Gala Coral Group, as the E-commerce division of Gala Bingo prepares for its own launch of its TV Package in Gala TV. MediaVest Manchester is the company that is given the task of running the whole show.

To do that, it will collaborate with Associate Director Rebecca O'Malley saying that it would be a fantastic program with Gala as one of those backing up the show. It would be a mix of fun and enjoyment that the audience will surely love and like. The show would start run from August 29, 2006 up to October 20, 2006.